CLICK HERE!! The Importance Of A Call To Action (CTA)

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These are common phrases you see that are known as call to actions.

What is a call to action?

A call to action or CTA is an invitation that encourages users to take action. It is a statement or word that is used to prompt potential customers to take immediate action from what they are reading or hearing. (Call Now for a Free Estimate.", "Sign Up Now for Our Newsletter") etc. CTAs are used in Business as part of a marketing strategy and in many cases an integral part. CTAs can boost customer interaction and provide immediate benefits for your business.

What are the Benefits?

Call to Actions are important for your business and potential customers. They allow you to be in control of what the customer does. CTAs eliminate any confusion your customer may have and it provides a direct action based on their needs. A clear call to action ensures that each piece of content is meaningful. This can help grow your audience and turns visitors to buyers, ultimately increasing sales. A CTA in the right place can push the person in your desired direction, completing the conversion.

How to write a call to action.

CTAs can be used on your website, in an email campaign or on social media platforms. Ask yourself, "What is it that I want my potential customer to do?". Be clear, keep it simple and use active verbs. You need your words to influence beyond just reading. Consider adding a benefit or value. Adding an immediate benefit or value for completing the CTA can increase your clicks substantially.

Determine the goal you're trying to achieve.
Do you want to...
Increase subscriptions?
Boost sales?
Move the reader's attention to another piece of content? 

Implement a CTA that performs that action; add buttons that link to specific content, add a subscription sign-up form.
No matter what your goal is,  there is a CTA to help achieve it.

Optimize your CTA's:

Successful Call to Actions require experimentation. Test and refine. Use A/B testing, trying new and different things. Look at your analytics and conversion rates. This will help determine which CTA's work best for you and your business. 

Stats on CTAs:

+More than 90% of visitors who read your headline also read your CTA copy.

+Emails with a single call-to-action increased clicks 371% and sales 1617%.

+Adding CTAs to your Facebook page can increase click-through rate by 285%.

+Grow & Convert estimates conversion rates for certain CTA locations:

Sidebar: 0.5 - 1.5%

Generic, end-of-post: 0.5 - 1.5%

Pop-ups: 1 - 8%

Sliders and bars: 1 - 5%

Welcome gates: 10 - 25%

Featurebox: 3 - 9%

Navbar: varies

stats from protocol80, Inc